BRANDING.
GENROCK RESOURCES
Strategy-led brand design. Visual identity, brand guidelines and creative implementation across digital, print and environmental applications.
Brief.
GenRock Resources needed a fresh identity that better reflected its business strategy, ambition and future direction. The existing branding no longer represented the business or gave it the strong, professional market presence needed to stand out and build recognition.
The opportunity was to create a distinctive, contemporary brand identity that would give GenRock a renewed sense of confidence and a platform to grow.
I explored four distinct logo concepts, each offering a different creative interpretation of the GenRock brand. These were presented to the client for consideration, with a preferred direction selected to take forward.
I developed the chosen concept into a complete brand identity, establishing a cohesive visual language and extending the brand across its supporting elements and applications. The result was a refreshed identity designed to give GenRock Resources a stronger, more recognisable and consistent presence.
I developed the chosen concept into a complete brand identity, establishing a cohesive visual language and extending the brand across its supporting elements and applications. The result was a refreshed identity designed to give GenRock Resources a stronger, more recognisable and consistent presence.
The brand created a powerful statement about the region and the diversity and uniqueness of The Great Barrier Reef. It visually embodied the history, culture and aspirations which is why it was such a fun brand to work with.
